fashion for less

When Georgette Jou founded her upscale fashion label, Blanc by Jou, in 2020, it represented the exclusive taste of the contemporary sophisticated woman. One year on, Georgette is set to, yet again, disrupt the fashion industry with her Fitaa by Jou collection, a comfortable and unique clothing line that merges rich fabric selection with timeless design at prices that are friendly to the pocket. Indeed, you don’t need to break the bank to look dashing. Consistent with Georgette’s high quality fabric trademark, Fitaa offers reinvented classics and wardrobe essentials that are bold, different and refined,and is an adaptation of Georgette’s own personal style to the needs and desires of the international women who wear the brand’s feeling comfortable and stylish. Designed and produced with great attention to detail, the Fitaa collection is what you want it to be…your choice for your way of making everyday special. There are the urban and stylish cosmopolitan women who do not want to blend in and are not afraid to stand out in confidence. Georgette understands their language and interprets it clearly in this timeless Fitaa collection of lasting wardrobe essentials.